42% of failed startups die due to lack of market demand
As entrepreneurs, we fall into the "Wouldn't it be cool if..." trap. We tend to dream of products that the world should need and start building them. We help you get customer feedback prior to launching a new business, to ensure that there is a market demand for your product before you build it.
Is the problem worth solving?
Have you spoken to customers about the problem? Have they taken some steps already to try to solve their problem? Is there adequate payback if you manage to solve the problem?
We help you determine if the problem is hair-on-fire enough to solve. Your landing page is optimised to gather customer insights (and sometimes, signups).
STEP 1: DESIGN THE HYPOTHESIS
We understand the problem you are trying to solve and design the right hypothesis to test.
STEP 2: ASSESS RIGHT QUESTIONS
We determine the right questions to ask customers to test the hypothesis.
STEP 3: DESIGN LANDING PAGE
We design your landing page to get customer sign-ups and feedback.
step 4: GROWTH COACHING + HANDOVER
We coach you on growth tactics to continue your journey and handover the project.